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Elite turned to global expansion as they branded more home furnishing product lines such as: Fun Factory which is the Children’s Furniture and Pet Beds segment; Modfx Furnishings is our hybrid seat and lounge line; Modern Loft is dedicated to our home and health care segment; Contemporary Convertibles is the signature line for our convertible sleep and seating furniture; Urban Living USA is our newest brand and it is upscale indoor/outdoor hybrid home furnishing at its finest! After the induction of all these brands. American Furniture Alliance, or simply AFA replaces Elite Products as our new Corporate identity! 2014 AFA begins a Big Bang! Corporate Management Team is restructured. New Product Launch is scheduled in Winter 2015.